Remember, the “Beneficiaries” are the people who “benefit” from your creative living – your “audience”. A favorite quote of mine goes something like this:

“Treat your audience like kings, and they will respond in kind…”

I can’t stand it when stuff is dumbed down just so people can easily be spoon fed a concept or an idea…so don’t give in to that temptation!!! Leave some mystery, aim above people’s heads – CHALLENGE YOUR BENEFICIARIES…more often than not they will surprise you and rise to the occasion – perhaps even noticing more than you did when you were creating!